I think even I have lost the actual definition as to what a console is.
Apple will eventually create a product that implements iTunes, Apple TV, App Store, and/or probably a Game Store that will act as a home entertainment unit.
There’s no way they won’t do that. They all share common traits, all function essentially identically, and all have major support (from distributors, game publisher, movie studios, music studios) major backing (support from probably an infinite about of component manufacturers) and major market presence.
Restricting the games available on Mac Platforms exclusively to the computer, iPhone, iPod and iPad is fantastic, but it’s leaving one thing out: the home living room, and it’s really the only place that has one dedicated service for it (Apple TV).
I really don’t know when — it could be now, it could be in 6 months, or maybe 6 years — but Apple will eventually go down that track. It would be completely un Apple-like if they did pass up the opportunity.
Why wouldn’t they enter that market? Because console gamers believe they don’t have a place? Why? There are obviously a lot of average games on the App Store.
How did Nintendo start out? Was the NES its very first venture? Of course not.
Apple will eventually enter the console – or home entertainment living area whatever – market, and it will automatically have the market preference because more people now know how to use iOS platforms, than do Xbox Live or PSN. Or any online service any industry bodies have.
That is why industry folk are saying they’ll dominate.
Forget about what Nintendo did with the Wii. Apple is positioning itself to be in an un losable position. That’s why it’s as big as it is, and that’s why it’s as successful as it is.
It doesn’t look at a market and say, “Holy crap! That’s a big market! Let’s get a product out there in 6 months!”
That’s what happened in the 80s with the video crash, as so many companies were doing that and there was confusion in the market, including Apple.
They’ve acknowledged the growth of the video game industry, and they are slowly trying to change it and reinvent it.
Now, all they need is that one platform that implements everything into a living room experience. That includes big games, as on 360 and PS3 (for example).
They already have major publisher support. And most major franchises appear on iPad, which is arguably the number one Apple device for gaming.
It will happen eventually, as all signs point to continued growth and focus on the video game industry. When Apple does finally decide to enter the fold, it’s going to be an interesting competitive landscape, that’s for sure.